When your name or business is mentioned, what is it that readily comes to people’s minds? Which product, service, or role can people easily associate you with? If there is nothing that makes your name or business rise out of the crowd, then you will be lost in the group. In the Bible, we discover that God believes in the principle of specialisation.

In Genesis 49 – Jacob spent time praying for specific blessings upon his sons. These came to define their lives and businesses which distinguished them from others.

In Deuteronomy 33- Moses did the same thing that Jacob did. He blessed each tribe in Israel with a specific blessing after the order of Jacob. In 1 Corinthians 12:1-7 – the apportionment of spiritual gifts points to the idea of specialisation.

In Ephesians 4:11-14 – the division of ministry offices also points to specialisation. Jacob blessed each child to fulfil a specific function in our lead passage. Some will be in business, scholarly research, transport, etc. As the verse tells us: Jacob called to his sons and said: “Gather together, that I may tell you what will happen with you at the end of days.”

Each of the twelve tribes reflects a unique path in life. As the verse tells us after the benefits: All these are the twelve tribes of Israel… everyone according to his gift he blessed them.(Gen. 49:28) What is the meaning of the words “every one according to his blessing?” “Blessing” in Hebrew also means to ‘draw down’ (in Hebrew, ‘hamshocho’, from the root ‘maverick’). Every one of the tribes has his journey, his specific energy, which he must manifest in this world. Indeed, our Sages teach that the Re[e]d sea split into twelve paths, providing a separate course for each of the twelve tribes.

Reuben-The First

Simeon-The Police

Levi-The Cleric

Judah-The Leader

Dan-The Judge

Naphtali-The Poet

Gad-The Army

Asher-The Farmer

Issachar-The Scholar

Zebulun-The Sea Merchant

Joseph-The Horticulture




The key to your breakthrough and breakout lies in specialising in a particular area of business or life. Begin to see why God’s specialisation is the foundation of God’s plan for human economic interactions. By specialising in trade, service, product, or skill, you enjoy better efficiency and disposable income rather than doing everything. As the internet and new business tools continue to tear down barriers to entry in many industries, business owners everywhere are experiencing increased competition and noise.

And while much of the competition poses minor threats, there are always one or two companies that seem to emerge from the shadows and successfully steal clients. For you to remain relevant and competitive, you must become a specialist.

Specialisation is when you focus on producing a limited scope of goods to increase efficiency. We also concentrate on a particular skill, product, or market.

Ways We Can Specialise

Specialise in a specific service type or product: Specialise in providing a specific kind of service. This style might include specialisation in social media consulting, succession planning guidance, or strategic planning. As a provider, you leverage deep expertise in a particular service to assist a wide range of clients.

Specialise in a specific role within organizations: You focus on working with a given role(or set of role parts) within clients’ organisations. This might mean you provide management consulting specifically for CEOs or work exclusively with heads of human resources. This strategy can position you to deliver extraordinary insight into the needs and challenges of a particular role, helping them frame problems in a way based on extensive and focused experience.

Specialise in certain types of problems: Depending on what you do, you may specialise in a particular problem that you solve through a variety of info or a particular problem issue that you solve through various services and service offerings. This specialisation style lends itself well to content marketing and lead generation. They could include productivity improvement, cost reduction, and dealing with post-merger integration.

This approach has the advantage of solid resonance between the problem you’re solving and your speciality. Still, the challenge is that you can only work with organisations with this problem and have identified it as an issue. If you choose this speciality, you’ll have to continuously pursue new clients because once you’ve solved the problem, you’ve solved the problem.

Why We Need to Specialize

Better Value Proposition: When you specialise, you can provide your target market with a superior value proposition over others that generalise in your field. You essentially become a bigger fish in a smaller pond instead of the other way around

Smaller Learning Curve: There’s a lot that goes into becoming a successful businessperson. These include: staying up to date on new trends, best practices, and developments. If you’re in an industry where innovation happens swiftly – such as in medicine or IT- you’re all too familiar with this challenge. By specialising, you can lighten your load by reducing the learning curve. When you’re only focused on one or two niches, you’ll find it easier to focus your time and attention. This results in better comprehension and expertise.

Higher Perception of Authority: If you have a bone issue, whom do you perceive as more authoritative and knowledgeable – a general surgeon or an orthopaedic surgeon specialising in diagnosing and treating bone issues? When your business decides to specialise, it automatically garners a higher perception of authority in the marketplace. This can allow you to charge more while also accepting fewer clients.

Higher Visibility: Specialisation leads to higher conversions. For example, let’s say that a customer is searching online for a company to remove a virus that’s infiltrated her computer. In her search, she sees four different company names:

Computer Repair Services

Quick Computer Repair

PC Repair and Maintenance

PC Virus Removal Services

While all four may be able to help the customer remove the virus from her computer, it’s the fourth company that’s more appealing. As a result, this company attracts more customers and produces high conversions.

Better Networking: It leads to better networking opportunities. This is simply a result of the circles your business runs in. You’ll see an uptick in word-of-mouth marketing (assuming you produce a high-quality product or service). You’ll also discover that you’re interacting with people and organisations closely related to your speciality. This means you’re more likely to strike up profitable relationships.

You build brand equity: People need to associate your name or business name with a particular product, or quality, for you to succeed. The best way to achieve this is through specialisation. For instance, when someone comes across the name of a particular word or company, something should register in their mind about it.

You become more efficient: When you specialise in a specific area, you understand it in-depth. This gives you the basis to develop new ideas that can help improve efficiency and customer service. If you keep hopping between products and services, you can’t achieve this, or you are so diversified that you have a fundamental understanding of what you do. People and businesses that have made significant progress have done it because they are specialised. Good things always come out when resources are focused on a single endeavour.